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This Privacy Policy (“Privacy Policy”) is intended to help you understand what information we collect when you visit this Website, whether you are a registered user or not.
By visiting the Website, using its services or otherwise interacting with us, our stores and/or the Website, you acknowledge that you have read and understand this Privacy Policy and you agree that we may collect, use, store, transfer and disclose personal information that we collect through the Websites, stores and/or points of sale in accordance with this Privacy Policy. If you are not already registered with us, we may ask you to subscribe (for example, by checking a box) if we deem it appropriate to protect your rights or if required by applicable law. If you do not agree to the terms of this Privacy Policy, please do not visit this Website, create an account or otherwise use, transmit or submit personal information to this Website, or accept if this option is offered. to you in accordance with current legislation.
1. PROCESSING OF PERSONAL DATA
When we use “Personal Information” in this Privacy Policy, we refer to any information that allows us to identify you (or a third party whose personal information you provide to us), directly or indirectly, including any information related to the purchase of goods or services; or that you choose to contact or share with us, or third parties, when using the Websites or at points of sale. We will process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 “Regulation (EU) 2016/679” and the laws of the country in which the data is to be collected, if applicable. We reserve the right to carry out additional processing as required by law or as part of a criminal or other investigation or proceeding.
2. PERSONAL DATA WE COLLECT
2.1 Data source
We only collect your personal data if you voluntarily provide us with this information, for example:
Branded sites distributing our products: when placing an order through the Website(s) as a “guest”; creating an account or changing your account; by customizing your wish list; participation in a contest, sweepstakes or promotion; Site search; contact us with a comment or question; sign up to receive email newsletters and updates about our latest products and services, boutique openings, events or promotions; or request to receive order confirmation, delivery confirmation or other notifications;
Our stores: when filling out our customer card, during informal chats, when you visit our boutiques or retail outlets, communicate with us or purchase goods;
Events: When participating in our events, surveys and market research, issues and other promotions, including online, such as mini-sites we run on third party social networks such as Facebook;
Our customer service: when requesting assistance, special services or after-sales service;
Email, text and other electronic messages: In communications between you and us.
If you provide us with personal information from third parties (such as members of your family, other clients or our potential clients), you must ensure that those third parties are informed and authorized to use their information as described in this Privacy Policy.
2.2 Data types
We may collect and use different types of personal data depending on the specific purpose, as described below:
personal data such as first name, last name, gender, age/date of birth, country of origin and other personal data in accordance with applicable law;
contact details such as address, email address, telephone number, mobile phone number, fax number (if any) and other contact details in accordance with applicable law;
payment details such as payment instrument (credit card, debit card) if applicable, passport number if required for tax or money laundering reasons;
sales related information such as date, products or services provided, place of purchase, product codes, amount, sales amount, VAT number, complaints, returns, refunds and other sales related information in accordance with applicable law;
habits and profiles, such as data about your purchases (purchase history, including the boutique where the sale takes place, the type, quantity and price of products you purchased), information related to customer relationship management activities and initiatives (date and categories mentioned actions as performed or to be performed, and the results of said actions), shopping habits and preferences (wish list, preferred product categories, color, style, other brands purchased, most visited countries, how you know our brands, sizes, notes regarding purchase your stated habits or special needs - for example, preferred materials), other information (information about work, education, hobbies and lifestyle) in accordance with applicable law; and
family information such as marital status, anniversary date, number of children, children's information and other family information as permitted by applicable law.
3. HOW WE USE PERSONAL DATA
Personal data may be used for the following purposes, depending on the specific circumstances in which you interact with us.
3.1 For online and in-store sales (either by the local boutique/outlet from which you purchase or by a local website retailer as specified in the Terms of Sale of your online purchase)
Your personal data provided by you or collected when making any purchase, whether you are a guest or a registered user, i.e. basic personal data, contact details, data about your purchases, fiscal data, payment details, sales information and any other data strictly necessary for the delivery of products will be used:
manage, administer and process your purchase of our products, sales and after-sales services, such as administration, accounting, returns, warranties, tax refunds if applicable, fraud prevention, communicating with you, including by email, to any problem related to order processing or subsequent inquiries regarding the order;
comply with obligations imposed by laws, regulations or EU legislation (including anti-money laundering laws) and establish or defend legal claims.
Providing your personal data for the above purposes is necessary; failure to do so will make it impossible to complete the purchase.
Unless otherwise required to comply with applicable local law, data may be processed for these purposes without obtaining your consent, as necessary to comply with contractual and legal obligations.
3.2 For the specific purposes for which it was called
Your personal data provided by you or collected when requesting a specific service (for example, registering your account on our websites, processing complaints, requesting information), i.e. personal data, contact data, data strictly necessary to fulfill your request will be used
to provide the services you have requested (for example, managing your account registration processes, managing authentication on the Website, managing your accounts, assisting you and handling any complaints, processing wish lists, following up on any question or contact request you may submit to us, also through our customer service);
manage your newsletter subscription if you are not registered with us.
Providing your personal data for the above purposes is necessary; Failure to do so will make it impossible for us to fulfill your request.
Unless otherwise required to comply with applicable local laws, data may be processed for these purposes without your consent as necessary to fulfill your request.
3.3 For CRM purposes, if you register with us
Your personal data provided by you when filling out our forms or collected when visiting our boutiques, points of sale or websites and interacting with us, i.e. personal data, contact data, data about your habits and profile, family data will be entered into our centralized CRM:
offer you promotions, discounts and other tailored services, and send you newsletters, other marketing and commercial communications about products, services and invitations to events about our brands (organized by us or our distribution chain), surveys and research, market analysis, invitations for contests, sweepstakes or promotions and other initiatives for registered customers or contacts of our brands (“marketing”). We may use traditional (mail and telephone) and/or digital and automated (email, SMS, MMS, telephone and other digital channels such as social media) and may send you these communications based on your profile if you agreed to our profiling (see paragraph 3.3.b) below);
analyze your contacts with us, interests, preferences and shopping habits, and create individual or aggregated profiles based on this, in order to figure out how to provide you with the best service, including providing you with a personalized sales experience in any boutique and point of sale in Italy and abroad (“profiling”). We may also use personal data to create clusters and conduct market and statistical analysis to identify products and/or services of interest to our brand customers and to improve our services (including websites). We will combine your information collected on the Websites with information we may have obtained through interactions with merchants at boutiques and/or points of sale. The processing of personal data for profiling is carried out in accordance with the guarantees and measures established by current legislation.
Your data entry into the CRM system is optional and free of charge (based on your optional consent) and only if you provide your personal data for both marketing and profiling purposes in accordance with clauses 3.3.a) and b), and one of them. You may unsubscribe or opt-out at any time (see Clause 8 below). Failure to provide your personal information for both or one of these CRM purposes will in no way prevent you from using our services or making purchases, but we will not be able to keep you informed about the marketing initiatives and events described above. and we could not understand your interests and offer you a more personalized shopping experience.
4. HOW WE SHARE PERSONAL DATA
We share your personal information collected with our affiliates, distributors and franchisees, including those located in other countries, and other companies that perform services on our behalf (as described below), either at our direction or at the direction of a third party. We will provide only those companies and organizations with personal information that is necessary to provide services, and we will prohibit them from using this personal information for any other purpose.
4.1 Sharing with data processors
When you purchase our products or use our online sales services, your personal data may be transferred by the e-commerce provider on this website to certain third party organizations that provide services to the provider, including those that fulfill orders, ship products, process credit and debit payments. card payments and fraud control.
Your personal data may be transferred to third parties to monitor and analyze the activities of the Site, post content of the Site, provide technical and organizational services functional for the above purposes, maintain a database of our clients, assist with marketing and email administration, market analysis, surveys, contests, sweepstakes or promotions. Such third parties may access, store and process your personal data to provide these services on our behalf, which may occur in your country or abroad. Our service providers are not permitted to use personal data for any purpose other than to provide the contracted services.
Our subsidiaries that carry our brand in other countries or online, as well as our business partners (franchises, distributors) who have points of sale or online sales on their websites, will process your personal data for CRM purposes as data processors . according to our instructions
4.2 Sharing with other third parties
Your personal data may need to be transferred to payment management and fraud control companies acting independently as data controllers in order to provide online sales services to you.
In the event of any asset or corporate transaction (such as a merger or acquisition, our reorganization or liquidation), customer data will likely be one of the transferred assets and we may transfer it to any of our successors to the extent permitted. legislation on the basis of our legitimate interest. Your personal data will remain subject to any pre-existing privacy policy unless you agree otherwise.
We may also disclose your personal data to third parties when required by law in response to legal proceedings; in response to a law enforcement request; or to protect our rights, privacy, safety or property, or the public.
In addition, to the extent permitted by law, we may also share personal data with third parties in the event of a complaint about your use of the Website and where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud or when we believe, in our sole discretion, that your use of the Website is inconsistent with the Website terms and conditions.
A full list of designated data processors and third parties to whom data is transferred can be obtained from the contact point below (clause 13).
5. CHILDREN'S PRIVACY
This site is a general audience site; However, our services are intended for people aged 18 years or older. We do not knowingly solicit, collect, use or disclose personal information provided by anyone under 18 years of age, either online or in boutiques/points of sale. If we learn that we have collected personal information from a child, we will delete that information.
If you are under this age, please do not register or make online purchases or ask an adult (i.e. your parent or your legal guardian) to complete the necessary procedures.
6. STORAGE, AVAILABILITY AND TRANSMISSION OF PERSONAL DATA
Personal data collected through the Websites is processed primarily using electronic or web-based means, including web analytics services hosted on the servers of our selected suppliers both in the European Union (for example, in Germany and Ireland, for online sales transactions on our directly operated Websites) and outside the European Union (for example, the USA, for our newsletter subscription services). In boutiques and points of sale, personal data may also be processed in printed form. In both cases, personal data will be transferred for CRM purposes to our centralized and secure database, which is stored in the Russian Federation and managed by our account managers and marketing team in the Russian Federation and abroad.
Access to personal data will be on a need-to-know basis and through multi-layered access controls, only by authorized personnel from our boutiques, points of sale and local e-commerce provider (e.g. digital and information technology staff, marketing, retail, administration, security). These personnel were bound by confidentiality obligations and were expressly designated as processing agents as required by applicable law. In particular, if you have consented to the processing of your personal data for CRM purposes, the relevant data may be read, modified and updated by our employees and employees at boutiques, points of sale and/or local e-commerce providers. (especially sales and marketing personnel). The staff is based in Ukraine, trained and required to maintain confidentiality. We may use it to collect, use and disclose data as directed by us.
Where we need to transfer personal data overseas to achieve the purposes of this Privacy Policy, including where data protection laws differ from those applicable in your country, we take steps to ensure that these communications occur in accordance with European data protection standards. or other local standards in the country where we collect data to ensure that your data remains secure and private.
7. SECURITY AND CONFIDENTIALITY OF PERSONAL DATA
We have put in place appropriate measures designed to protect your personal information from accidental loss and from unauthorized access, use, modification and disclosure. For example, when you provide any order information, we use Secure Socket Layer (SSL) technology, an encryption tool that ensures the security of that information's transmission over the Internet. We also use firewall technology, password controls and other technological and procedural protections in operating this website. Although we have implemented the above security measures for this website, you should be aware that 100% security is not possible. Therefore, you provide your personal information at your own risk, and to the fullest extent permissible under applicable law, we will not be liable as a result of disclosure of your personal information due to errors, omissions or unauthorized acts of third parties during or after they are transferred to us. We recommend that you periodically update software that protects network transmissions (such as anti-virus software) and ensure that your electronic communications service provider has adopted appropriate controls to secure network transmissions (such as firewalls and anti-spam filters); maintain the confidentiality of and not disclose to anyone else your username and password to access your account; and change your password from time to time. anti-virus software) and ensure that your electronic communications service provider has adopted suitable measures to secure data transmission over networks (for example, firewalls and spam filters); maintain the confidentiality of and not disclose to anyone else your username and password to access your account; and change your password from time to time. anti-virus software) and ensure that your electronic communications service provider has adopted suitable measures to secure data transmission over networks (for example, firewalls and spam filters); maintain the confidentiality of and not disclose to anyone else your username and password to access your account; and change your password from time to time.
In the unlikely event that we believe that the security of your personal information in our possession or control has been or may be compromised, we will notify you of such development as required by applicable law using any of the methods prescribed below ( By providing us with your email address, you hereby consent to receive any such notice electronically through such email address).
8. RIGHTS REGARDING PERSONAL DATA - CONTROLLING YOUR CHOICES
8.1 Your rights
At any time and free of charge, you can access your data, receive your electronic personal data in a structured, commonly used machine-readable format and transfer it to another data controller (data portability) so that your data can be corrected, updated, changed or deleted (subject to exceptions that may apply). You may update any information you have provided to us by contacting us at the addresses provided below. Requests to delete your data are subject to any applicable legal and documentary retention obligations imposed on us.
If you believe that we have problems with the processing of personal data, you have the right to lodge a complaint with your national and/or any other data protection authority in the EU or EEA.
To exercise these rights, you may submit your request by sending an email to info@baronlove.com or by post to the address provided below (clause 13). When contacting us, please be sure to provide us with your name, email address, mailing address and/or telephone number(s) so that we can properly process your request.
8.2 Accuracy - keep personal information up to date
To help us better serve you, we encourage you to regularly review and update your personal information. If you are a registered user, you can view and edit your personal information through your account settings on the Website; otherwise, you may contact us (see clause 13) to assist you in updating your personal data.
8.3 Managing your choices regarding direct marketing and profiling
If you wish to opt out of any CRM, marketing and/or profiling purpose, or manage your advertising preferences, you can simply send us your request (see Clause 13) or indicate below or manage your account choices accordingly. The same procedure applies if you wish to withdraw your consent to profiling.
9. DATA STORAGE
Personal data will be retained for the duration of the business relationship and for as long as necessary for the purposes described in this Privacy Policy (for example, if you subscribe to a newsletter, for the duration of your subscription; if you have a user account, until you close account). After this period, your personal data will only be retained in accordance with our legal and regulatory obligations (e.g. for 10 years for accounting purposes; for the duration of mandatory retention requirements for tax purposes, etc.) or so that we could support evidence of our respective rights and responsibilities.
Your personal data processed for CRM purposes (clauses 3.3) will be stored until you close your account or withdraw your consent to the processing of your personal data for these purposes. Personal data relating to your purchase details processed for profiling and marketing purposes will be stored for a limited period of time in accordance with the periods permitted by applicable law; After this period, personal data will be deleted or permanently anonymous.
10. LINKS, ADVERTISERS, SPONSORS AND ANNOUNCEMENTS
This website may contain links to various websites owned or controlled by us, as well as links to third party websites. If you choose to provide your personal information on any such linked website(s), that information will be subject to the privacy policy and security practices of such linked website, including websites operated and operated by our approved distributors, except for data collected on them by our distributors for CRM purposes, where our privacy policy is posted - and are not governed by this privacy policy. You should review these other privacy policies because we are not responsible for and have no control over information transmitted or collected, used, disclosed, or otherwise processed by third party websites.
11. DATA CONTROLLER - HOW TO CONTACT US
For the purposes of this Privacy Policy and the data processing described in it, please note that “We”, “our”, “us”, “Company”” with a legal address at: 453863, Bashkortostan Republic, Meleuzovsky district, Antonovka d, Kalinina st., 3.
As a holding company and ultimate owner of several brands through its subsidiaries, among others, the Company controls the data (as per Regulation (EU) 2016/679) of the data collected in boutiques, points of sale and / or websites in Italy and abroad for CRM purposes in clauses 3.2 and 3.3. The company has appointed a data protection officer to whom inquiries and complaints regarding the processing of personal data for CRM purposes can be made. The Data Protection Officer can be contacted at the following address: 453863, Bashkortostan Republic, Meleuzovsky district, Antonovka, Kalinina st., 3.
The controller of the data collected at the local boutique, point of sale and/or on the local website for purposes related to sales in accordance with clause 3.1, the point of sale or online store from which you make a purchase and/or which collected the data. The local supplier may be required to process your personal data in accordance with the data protection regulations in force in the country where it is located. However, unless there is a conflicting mandatory rule applicable in that jurisdiction, the local provider will process your personal data in accordance with the principles stated in this Privacy Policy.
12. UPDATES TO THIS POLICY - NOTICES
We reserve the right, at our sole discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such revised Privacy Policy on this page of the website and updating the “Last Modified” date below. It is your responsibility to review this Privacy Policy from time to time to take notice of any changes we make. In some cases, we may provide additional notice of material changes to this Privacy Policy by adding a statement on the home page of this Website or, for registered users, by sending an email notice or adding a statement on their account page. By accepting such revised Privacy Policy by “clicking accept” in such email notice or statement on the account page (provided as required by applicable law), or by making a purchase on the Site or in any store following the revision of this Privacy Policy, or otherwise, by using or submitting information to the Site following the posting of a revised Privacy Policy, you agree to be bound by such revised Privacy Policy. As a result of these changes, no processing of your data will take place without your explicit consent where required by applicable law.